Word Tag

Word Tag is an action-packed reading adventure game created by Mrs Wordsmith. Players complete pedagogically developed missions and mini-games that build their vocabulary. Word Tag combines gameplay with world-leading educational design to produce a learning tool that helps kids soar outside the classroom. I wrote copy for Word Tag’s literacy app experience, including gameplay prompts, App Store descriptions, website messaging, and parent guides designed to support learning at home.

Year
2020-2021

Client
Mrs Wordsmith

Website & Promotional Content

I wrote website and promotional messaging for Word Tag, translating its educational framework into clear, engaging copy across App Store listings, landing pages, and marketing materials to drive discovery and downloads.

AppStore Trailer

Laptop displaying a colorful website for a kids' educational game called Word Tag, with a vibrant beach scene with palm trees in the background, and promotional text about vocabulary upgrade through the game.
Promotional advertisement for a kids' educational app called Word Tag featuring cartoon characters on a beach setting with palm trees. It mentions a free 3-month subscription worth £28.47, rewards, and a phrase "First Place!" with a character celebrating. Download options for the App Store and Google Play are shown.
Landscape with a valley and mountains during sunset.

Gameplay

I collaborated with the game team to contribute in-game writing for Word Tag, including character dialogue, mission prompts, and UX copy designed to guide players intuitively while maintaining a playful, narrative-driven experience.

Vocabulary Minigame Gameplay Footage

A game screen showing a quiz question about a fairy crying out for help with her wings. The options are 'shrill' and 'scream,' with the answer 'shrill' selected. A cartoon character with a yellow face, wearing goggles, is smiling and pointing upward, with a dark purple background at the bottom containing white and yellow text.
Video game screen showing a prompt to find walls and paint them, with a paint can icon and the number 2, and a character with a purple head and a speech bubble with an exclamation mark.
A cartoon character in a yellow jacket and black backpack in front of a glowing yellow door, with a sign reading 'GUDGE & HARBOUR.' A comic pop-up encourages completing bonus missions by going to the glowing doors, with a large smartphone display showing a smiling snake character. The scene appears to be from a video game.
A screenshot from a video game showing a hallway with lockers, a wall with a graffiti-style "JUMP!" sign, and spray cans on the floor. There is a prompt to tap and continue, and a message to pick up spray cans.

Parent Guide

A colorful screenshot of a game environment with palm trees, a beach, a lifeguard station, and various signs, viewed from a third-person perspective in a virtual game setting.

Parent-facing content for Word Tag, breaking down gameplay, learning outcomes, and educational value into accessible, reassuring guidance that supports at-home use and understanding.

Read the Full Guide →
A screenshot from a mobile game set on a tropical beach with palm trees and blue skies. There is a cartoon character resembling a dinosaur on a wooden platform, and game instructions are displayed onscreen. The inset shows a character resembling a dog or fox holding spray paint bottles, with an educational text about word learning at the bottom.