The RoomPlace

A regional furniture retailer with multiple sub-brands and a wide product catalogue. I wrote cross-channel marketing copy across email and web, supporting product launches, evolving assortments, and a broader website refresh to modernise tone and messaging. (Later known as Harlem Furniture)

Year
2023-24

Client
The RoomPlace

Website

Contributed to the modernization of the The RoomPlace website, refining product and collection messaging as part of a broader site refresh. Supported the launch of the Modular One sofa line with copy aligned to an updated brand tone, helping bridge legacy positioning with a more contemporary, digital-first voice.

Advertisement for MODULAR ONE sectional sofas, showcasing six different sectional sofa configurations in various colors with modern interior décor.
A living room with a large L-shaped sectional sofa in a light beige color with multiple pillows, facing a coffee table with decorative items. There are two armchairs, a wooden side table, and a multicolored area rug. Large windows and a small potted plant are in the background.
Photo of a pair of sliding metal doors with a handle in the middle of the doors. The doors are made of metal with a dark surface, and part of a black hard floor is visible at the bottom.
A web page about measuring furniture fit for seamless delivery. It features a smiling man in a striped shirt looking at a couch near a window, with a blue header and sections on measuring your home, finding online dimensions, and in-store furniture measurement.
A promotional webpage for The RoomPlace furniture store, featuring an outside view of the store building with signage, a section about career opportunities with a photo of a smiling woman in business casual attire, and information on open positions and employee benefits.
Screenshot of a furniture product description for the Lebanon Desk, highlighting its industrial design, craftsmanship, storage features including four open shelves on the left, and a wood-look top on the right. Two call-to-action buttons labeled Request Info and Special Offers are visible below.
Screenshot of a product description for a dining set with a table and six chairs, featuring a coastal and farmhouse aesthetic, with two buttons labeled 'Request Info' and 'Special Offers'.
Screenshot of a webpage describing a Baystorm Queen Bed, highlighting its contemporary design, coastal charm, durable engineered wood, smoky gray oak grain finish, and features like a striking panel design, practical display shelf, and cool LED lights.

Email

I provided ad hoc copy support for The RoomPlace email marketing, assisting with promotional and product messaging across sales events and key retail moments, ensuring consistency with established brand voice and campaign structure.

Advertisement for clearance sale with discounts up to 60% storewide, featuring living room furniture including a gray sofa, a dark gray sofa, and a man using a laptop, with text promoting winter clearance and luxurious comfort.
Read Full Email →
A golden-colored dog with long curly fur sitting on a beige carpet next to a gray sofa. There is a label for 'the roomplace Furniture & Mattress' in the upper right, with promotional text about furniture protection and cleaning services, and a woman with curly black hair sitting on a yellow couch holding a mug and reading a book.
Read Full Email →
A promotional flyer for a furniture sale showing a dining room set with six chairs around a black table with white dishes and a tall vase with branches, with a window and some artwork in the background.
Read Full Email →
Advertisement for Drew & Jonathan Home showcasing modular furniture options and new arrivals in various colors such as granite, melon, navy, stone, and teal, with photos of modern living rooms and individuals promoting the brand.
Read Full Email →

Print

Wrote customer-facing print inserts included with sectional sofa deliveries, combining a warm thank-you message with clear, practical setup and care instructions. The copy was designed to reinforce brand trust at the moment of unboxing while ensuring customers could easily understand and enjoy their new furniture.

A detailed infographic guide on measuring furniture for delivery, including sections on taking measurements of doorways, hallways, stairs, elevators, and furniture; and tips for ensuring proper fit, with images of doorways, hallways, stairs, an elevator, and a sofa for size reference.
An advertisement for ServeCo North America and The Roomplace furniture store featuring a woman with curly hair holding a yellow mug and reading a book, with a smiling man in the background sitting on a couch, in a well-decorated living room.
A brochure page with a table comparing different furniture protection plans, including coverage for fabric, leather, wood, and rug damages, along with an image of a puppy sitting on a sofa with a blanket in the background.
Label design for a cleaning product from the brand 'The Roomplace'. It is an all-purpose cleaner, 10 oz (296 ml), by ServeCo North America. The label features a minimalist design with a silhouette of a head, fingerprint pattern, and a yellow-green circle.
Label for the 'RoomPlace Furniture & Mattress All Purpose Cleaner' with cleaning instructions and safety warnings.
A woman with curly hair sitting on a yellow couch, holding a mug in one hand and a book in the other, with a mirror, framed artwork, and a plant in the background. The image is part of an advertisement for The RoomPlace furniture and mattress store promoting a protection plan for furniture.
Flyer for the RoomPlace furniture and mattress store advertising Memorial Day savings of 30% off, additional 30% off with extra 30% off on May 26-29, with details on sale hours and financing options, highlighting VIP customer benefits and upcoming sale event.