Skylar’s Home and Patio

A home and outdoor living brand focused on stylish, accessible furniture and décor. I led email marketing, reinvigorating underused flows like welcome and abandoned cart, and created vibrant campaign content to re-engage their subscriber base and bring new energy to their email channel.

Client
Skylar’s Home and Patio

Year
2025-2026

Emails

I led email marketing for Skylar’s Home and Patio, reinvigorating underused lifecycle flows such as welcome and abandoned cart, and introducing new campaign content to re-engage a dormant subscriber base. The work focused on bringing more consistency, energy, and personality to a previously under-utilized channel.

Welcome Series

A promotional flyer for Skylar's furniture store featuring images of patio and outdoor furniture, a living room setup, and a relaxing outdoor scene with chairs and a table. The flyer includes a welcome message, inspirational tagline, and highlights of the store's benefits such as honest prices, customer service, and free design help.

Subject Line: Welcome to Skylar’s — Here’s 10% Off 🎁

A promotional advertisement for Skylars custom furniture, featuring a modern living room with a navy sectional sofa, a striped rug, and large windows with trees outside. The ad highlights handcrafted sofas made from solid wood, available in various fabrics and colors, with ships in 3-4 weeks, and offers free fabric samples, lifetime guarantees, eco-friendly materials, and made-to-order items.

Subject Line: The SKY's The Limit Sale STARTS NOW

An outdoor scene with two wooden armchairs with white cushions and a small wooden table between them, facing the ocean with a clear sky.

Subject Line: Discover Our Carlsbad Store Today!

A promotional flyer for Skylar in Carlsbad, California, featuring a photo of a smiling man in a patterned shirt at an outdoor gathering, with a beachside background and informational text about the business's focus on coastal comfort, local roots, and design.

Subject Line: Five Star Furniture, Delivered in Just Weeks ⭐️

A furniture advertisement featuring a cozy living room with a white sofa, rattan coffee table, and large windows showing trees outside. The ad promotes five-star furniture with a bold headline and call-to-action button.

Subject Line: Our Biggest Sale of the Year Has Landed…

A living room with a gray sofa, a wooden coffee table with a flower arrangement and magazines, a potted plant, a lamp, and beach art on the wall, with large windows overlooking a beach scene.

Subject Line: Order Today + Take 10% Off Your Purchase

SkyLars advertisement with a blue sky and clouds background, promoting a 10-day sale ending on February 9th, offering 20% off USA-made upholstery and up to 60% off patio clearance items, featuring a cozy living room with white sofa and rattan furniture.

Subject Line: Pillows and Wall Art and Throws, Oh My! 😱

Decorative pillows on a sofa with coastal and beach-themed designs and text, including 'Beach Happy' and 'Beach House,' showcasing cheerful, seaside-inspired decor.

Subject Line: The Story Behind Skylar’s Home and Patio

Advertisement featuring a large ocean wave with a surfer riding it, with text promoting a special sale at Carlsbad warehouse for two days only, encouraging getting inspired.

Subject Line: VIP Access. VIP Savings.

A cozy living room with a beige sofa, framed beach photographs, a large potted plant, a woven ottoman with a tray, and a glass door leading to an outdoor view of the beach and ocean during daytime.

Subject Line: Custom Sofas, Crafted in the USA | Shipped FREE 🇺🇸