Seatables

A digital-first furniture brand focused on modular, accessible sectional sofas. I built the brand voice from the ground up, writing website copy, product pages, email welcome flows, and customer instructions to ensure clarity, usability, and a strong launch identity.

Year
2023-2024

Client
The RoomPlace

Website

The RoomPlace's most recent brand, Seatables (launched in 2023) was a custom-built modular sofa brand that offered five different base models for customers to design and configure using the digital building tool. They could choose the number of segments and upholstery, creating a living room centerpiece that would grow with their needs. I wrote for category, landing, and product detail pages, focusing on highlighting and defining the five models. 

Living room with a gray sofa where two children are sitting and reading or playing, and a large window with greenery outside. Text overlay says, 'Life comes in lots of shapes & sizes.'
Living room with large window, light-colored walls, gray sofa with pillows, abstract wall art, wooden bookshelf with decor, and a round wooden coffee table with a plant and colored pencils.
Interior scene with a man sitting on a white couch, reading a book. The wall behind him features black textured panels with overlay text promoting a modern, sophisticated home decor style. There is a guitar on the floor, a coffee table with a plant, books, and a cup. Large windows reveal a cityscape outside.
A green sectional sofa with pillows in front of a plain wall with promotional text for an interior design or furniture brand, featuring a pink 'Build Your Own' button, a coffee table with decorative objects and books.
A woman sitting on a white sofa, holding a drink, with a contemporary living room decor, including a plant and a candle on a wooden coffee table, promoting stylish furniture.
Step-by-step instructions for customizing a sofa on an online shopping website, including selecting styles, fabric colors, seat options, checking dimensions, viewing price breakdowns, and adding the item to the cart.
Close-up of a hand resting on the side of a light gray upholstered chair with a person's arm visible, wearing a brown long-sleeve shirt, in a cozy living room with a beige carpet.
A modern living room with a large white sectional sofa, black-framed windows, a floor lamp, a round coffee table, and decorative pillows, in a bright, airy space.

Email

I worked on Seatables at its launch stage, focusing on lifecycle email flows including welcome and post-purchase sequences designed to introduce the brand, guide customers through delivery and setup, and reinforce trust after purchase.

Image of a person assembling modular seating in different styles for customization, with text describing the product as high-quality, adaptable seating.
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An advertisement for Seatables showcases a living room with a large window, a woman with curly hair relaxing on a white modular sofa with a young child. The room features a modern lamp, a potted plant, and a coffee table with glasses.
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Display of modern sofas in green, white, and gray in a furniture showroom with text 'Meet Our Models' and a description about high-quality modular seating.
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Living room with a light gray sofa adorned with various pillows, a wooden coffee table with a potted plant and magazines, a large textured wall art behind the sofa, a beige carpet, and sunlight streaming into the room.
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Two women sitting on a white couch, engaging in a conversation in a well-lit room with large windows, with one woman serving food.
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Print

Seatables sectionals were intended to ‘grow’ with your needs, and could be put together by the user by linking the individual segments together. I developed print inserts for Seatables modular sofas, combining thank-you messaging with clear, easy-to-follow assembly instructions to support a smooth post-purchase experience.

Instruction sheet for assembling a Seatables Fairmont seating component, including steps for unboxing and assembly with descriptions and estimated times.