Savoir Travel

Luxury travel brand offering curated, high-end experiences and itineraries. I led branding, and wrote and designed the full website, shaping the tone of voice and storytelling to reflect an elevated, editorial approach to modern travel.

Year
2026

Client
Francesca O’Sullivan

Branding

I developed the foundational brand identity, including tone of voice and messaging framework, shaping how Savoir Travel positioned itself in the luxury travel space. This included translating a concept-led brief into a consistent verbal identity that informed both design and web copy.

  • Cover page of a travel brand guidelines document with the title 'Savoir Travel' and subtitle 'the art of knowing where to go', featuring a large text 'Brand Guidelines' in the center.
  • Savoir Travel brand guidelines document cover page with a beige background, white text, and sections titled 'The Art of Knowing Where to Go' and 'Brand Identity'.
  • A webpage for Savoir Travel featuring a beige and light pink color scheme. The page highlights the company's vision and mission, emphasizing bespoke journeys, careful planning, trusted networks, and purposeful curation for travelers.
  • A beige background page titled 'Savoir Travel'. The page discusses logo design, mentioning the agency's personality and voice, and emphasizes using only approved files.
  • A presentation slide about logos for Savoir Travel, with examples of primary and secondary logos, with variations including a background and a favicon, and descriptive text highlighting design features.
  • A webpage displaying different logo color treatment options for 'Savoir Travel', showing full-color logos on light backgrounds and all-white logos on dark backgrounds, with descriptive text about logo usage.
  • A page from Savoir Travel's brand guidelines discusses typography, emphasizing its role in conveying personality and ensuring clarity, readability, and a sense of luxury and restraint.
  • Guide to primary fonts for Savoir Travel, showing Libre Baskerville and Montserrat in various weights like Regular and Bold.
  • Page from a typography and color guide showing examples of background and text color combinations with light and dark backgrounds, including headlines and body text.
  • Savoir Travel branding page with a beige and brown color palette, titled 'Colors & Imagery,' discussing the visual design elements and their connection to the travel experience.
  • A color palette titled 'Color Palette' with primary colors including Ivory, Petal, Clay, Mocha, Navy, Gold, and Rose Gold, each shown as vertical swatches with corresponding hex and RGB codes.
  • A collage of travel and leisure scenes, including cityscape, waterfalls, overwater bungalow, dining with wine, palm trees, a bedroom, a window view, countryside, and giraffes, with the text 'Imagery Style' and description about stock photography at the top.
  • Savoir Travel brand guidelines document cover page with beige background, titled 'Brand Voice' and subtitle describing confident, warm, thoughtful communication for 2026.
  • A webpage with the heading 'Voice & Tone' explaining the brand's voice characteristics, and five colored boxes labeled 'Luxury,' 'Aspirational,' 'Personal,' 'Authentic,' and 'Expert'.
  • The image shows a classic American car parked on a city street in front of a historic government building with a dome, likely in a southern U.S. city, during daylight with a partly cloudy sky.
  • Travel brochure with text about aspirations and a photograph of a monastery built into a mountainside.
  • A woman wearing sunglasses, a white t-shirt, and black pants stands in a doorway with intricately carved wooden doors. She is smiling and resting her hand on the door frame, carrying a beige crossbody bag and wearing a watch.
  • Aerial view of a luxury resort with thatched roof structures, a swimming pool, and tropical palm trees, accompanied by a text section titled 'Luxury' discussing exclusive travel experiences.

Website

I wrote and designed the full website for Savoir Travel, developing both the structure and tone of voice for a luxury travel brand focused on curated, high-end experiences. The copy was crafted to feel elevated but personal, translating the idea of bespoke travel into a cohesive digital experience that balanced inspiration with clarity.

Scenic landscape with numerous hot air balloons floating over rocky terrain and distant mountains during sunset.
Website homepage for luxury travel planning service featuring a large header image of the Great Wall of China at sunset, with logos of hotel chains and travel brands at the top, sections about customized travel experiences, recent journeys in various countries, and client testimonials.

Click to expand.

A webpage for Savor Travel, a luxury travel agency, featuring a header with navigation links, a large hero image of a beach with two birds flying, and text overlay that says, 'Fluent in the art of knowing where to go.' Below, there's a photo of Francesca, the founder, smiling in a white blouse, with a detailed biography. The page includes sections about services, travel experiences, and certification logos, ending with the company’s footer and social media links.

Click to expand.

Travel website homepage for Savoir Travel Services with a large scenic background photo of an African savannah at sunset, and smaller images of a river and lamp, Golden Gate Bridge, Venice canal, Sydney Opera House, a street with traditional buildings, and a seaplane over water.

Click to expand.