Mrs Wordsmith

An educational entertainment company creating literacy-based games and learning tools for children. I worked across social media strategy and content, writing campaigns and community-focused copy that connected parents, teachers, and young learners with the brand’s educational resources.

Year
2019-2022

Client
Mrs Wordsmith

Website

I wrote and refined website copy across product pages, category pages, and FAQs, helping evolve a more consistent and playful educational tone. The work supported ongoing updates to how the brand communicated its science-backed learning approach.

Screenshot of a product page featuring a card game titled "Blah Blah Blah Phonics Card Game," displaying a purple box with cartoon animal characters and sample cards. The page includes product details such as price ($27.00), age suitability (5+), and options to add to cart or buy now.
Purple background with a white mug featuring a cartoon character with coffee and cream. Next to the mug, colorful books titled 'Pioneering Ideas' and 'Strokes of Genius'. The yellow footer has icons and text describing the products as colorful, durable, and perfect for language lovers.
Illustration of a character with two tiger-like creatures. The tiger-like creatures are smiling and hugging the character from each side.
Two children playing with colorful educational toys and cards at a table, with a book and a plant on the table, behind large windows.
A webpage from Mrs Wordsmith titled 'What if my child dislikes reading?' discussing children's reading difficulties and strategies to improve their comprehension through engaging illustrations.

Social Media

I wrote social content aimed at parents and educators, translating a child-focused educational product into engaging, accessible messaging. The work focused on balancing playfulness with clarity to broaden audience reach.

  • Social media post with pink background and cartoon dog holding a piece of paper. Text highlights four reasons why handwriting helps reinforce reading, with a call to action to comment and learn more from the website.

    Instagram Carousel | Educational Engagement

    Wrote caption for a quiz-style carousel post combining research-backed learning insights with conversation-starting prompts to deepen audience interaction.

  • A promotional graphic showing a spring-themed educational resource. The left side displays a flyer advertising 10 free printable pages from Mrs. Wordsmith, including a colorful story handout with illustrations of a witch, animals, and spring elements. The right side contains a social media caption encouraging people to download and tag others in the resource for spring vocabulary and storytelling activities.

    Instagram Carousel | Free Resource Promotion

    Wrote caption to promote a seasonal freebie download, combining playful tone with strong CTAs to encourage engagement, sharing, and conversion.

  • Quiz question about whether writing by hand activates inactive parts of the brain, with options 'True' and 'False,' accompanied by an illustration of a brain inside a light bulb against a blue background.

    Instagram Post | Educational Quiz Engagement

    Wrote copy for a quiz-style static post designed to drive comments and boost visibility while reinforcing brand positioning and tone.

  • Social media post promoting Mrs. Wordsmith community groups for ages 4-7 and 8-13, with cartoon characters and a dog cartoon on a mint green background, and text encouraging joining the groups for educational resources.

    Instagram Post | Community Promotion

    Wrote copy to drive awareness and signups for Mrs Wordsmith’s private Facebook groups, positioning them as valuable, age-tailored spaces for parents and educators.

Emails

Promotional flyer for Mrs. Wordsmith's My Epic Life Daily Word Workout with colorful images of two desk calendars, one labeled 'My Epic Life Daily Word Workout' with a fish character, and the other with a duck character and the word 'impressive.'

I created email campaigns spanning product launches, newsletters, and seasonal updates, balancing clarity with the brand’s playful, education-focused voice. The goal was to support both engagement and repeat purchase.

Subject Line: Inside: 180 NEW Learning Activities 👀

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Mrs. Wordsmith promotional flyer showcasing printable learning resources, including books on spelling, sight words, and argantuan year, with an emphasis on building foundational literacy skills for children.

Subject Line: Don’t Get Caught Up in the Summer Slump!

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Cartoon illustration of a woman with curly hair smiling and holding a black dog. The woman is wearing a pink dress and colorful necklace. The background is pink, with black text encouraging holiday shopping and literacy resources. There is a black "Shop Now" button at the bottom.

Subject Line: A Smarter Christmas Gift 🎁 (Free Gift, Limited Time)

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Cartoon scene of a woman giving a presentation about emotions with a pie chart featuring angry, sad, happy, and confused faces, while she gestures with a pointer. A man and a cat listen, with the man taking notes and the cat sitting on a small chair.

Subject Line: We’d Love to Hear From You!

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An advertisement for Mrs. Wordsmith offering 10% off with code CART10, featuring a cartoon of a smiling character in a chair with a jackpot ticket, a computer with lottery numbers, and a bright blue background.

Subject Line: LAST CHANCE TO SAVE 10% STOREWIDE

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