Modern Resale

A sustainable luxury furniture consignment platform built around giving pre-loved pieces a second life. I rebuilt and redesigned the Shopify website, refreshed all web copy to align with the new brand direction, and completely reimagined their email marketing — from flows to campaigns — to better engage and reactivate their audience.

Client
Modern Resale

Year
2025-2026

Emails

I completely restructured the email marketing system, rebuilding lifecycle flows and designing new campaigns to improve engagement and customer retention. The goal was to create a more cohesive journey from first touchpoint through to repeat purchase.

Interior of a modern living room featuring a side table with a vase of white tulips and a Minotti book, gray couches, gray walls, and dark curtains.

Subject Line: Rare Minotti Finds | Available For a Short Time

Read Full Email →
A promotional webpage for Modern Resale featuring two women with glasses smiling and talking, seated in a modern interior space with wooden and colorful decor, and text about the company's focus on design and craftsmanship.

Subject Line: Always Get the White Glove Treatment

Read Full Email →
An advertisement for a modern furniture store's Black Friday sale, featuring a stylish table lamp and a living room scene with a curved beige sofa and large window.

Subject Line: Up to 90% Off Storewide

Read Full Email →
Advertisement for modern furniture and home decor featuring a marble dining table with metallic legs and a beige sofa in a high-rise apartment with large windows, city view, and potted plants.

Subject Line: Meet the Women Behind Modern Resale

Read Full Email →

Welcome Series

A promotional advertisement for Modern Resale featuring a cozy living room with a beige sofa, framed abstract artwork, a wooden coffee table, a side table with a lamp, and large windows with beige curtains, highlighting modern, affordable furniture.

Subject Line: Just in — and You’re Seeing Them First

Read Full Email →
A modern outdoor patio with two armchairs made of wood and white cushions, overlooking a pool and ocean, with trees in the background.

Subject Line: See How Our Community Enjoys their Modern Resale Finds

Read Full Email →
Advertisement for Modern Resale promoting luxury retail and service, featuring a beige sofa in a bright, modern space.

Subject Line: Enjoy Designer Furniture, Sustainably.

Read Full Email →
A modern furniture advertisement featuring a black designer lounge chair in a well-lit room with large windows, a side table with an open magazine, and a minimalist decor style.

Subject Line: The Secret Behind Over a Decade of Success

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A black velvet sofa with angled legs in a room with beige hardwood floors and decorative wall paneling. The image is part of an online furniture sale advertisement titled 'You Said it Best' with a 'Read Our Reviews' button and a five-star rating.

Subject Line: Welcome to the Modern Resale Community

Read Full Email →
Two women, one seated in a white modern chair and the other standing with hands in pockets, pose for a photo in a minimalist setting. The text reads: "Meet the Founders" and information about a business called Modern Resale, founded by women in Los Angeles.

Subject Line: Why Luxury Furniture is so Coveted

Read Full Email →

Website

I rebuilt and rewrote the Shopify website for Modern Resale, aligning all messaging with a refreshed brand direction and a more modern resale positioning. The work focused on elevating second-hand inventory through clearer storytelling and a more refined, editorial tone.

Living room featuring a mustard-yellow sofa, a brown armchair with a beige pillow, a round wooden coffee table with books, and a side table with a book and a decorative object. The background includes a wood-paneled wall with framed artwork and window with beige curtains.
Screenshot of an online furniture store homepage featuring categories like tables, sofas, chairs, lighting, and outdoor furniture. Main banner highlights luxury modern furniture with a contemporary living room image. Additional sections showcase bestsellers, setup options for different rooms, and a founders' feature.

Click to expand.

A website homepage for Modern Resale, a furniture store. Features a living room image with a beige sofa, black coffee table, and framed art on the wall. Below are three images of modern furniture: ceiling lights and lounge chair, side chair, and outdoor dining area surrounded by trees. The page includes store contact information, business hours, customer reviews, and newsletter sign-up.

Click to expand.

Screenshot of a furniture website homepage featuring a menu bar, a video thumbnail with two women smiling, a close-up of a black zipper leather bag with a red Cassina tag, two wooden tables, and various textual sections promoting luxury, authenticity, and fast delivery of designer furniture.

Click to expand.

A webpage showcasing a black marble top dining table with beige legs. The page has a navigation menu with options for Home, Collection, and Dining Tables, and the section title "Dining Tables" with a description about designer dining tables.
A navy blue modern sofa with cushions, viewed from the side, on a white background.
Image of a website section showcasing a collection of rugs, with a focus on hand-picked rugs from acclaimed designers, featuring a background image of a geometric, colorful rug.
A webpage displaying a modern coffee table with multiple sections, some with red inserts, placed on a white background, with text describing designer coffee tables.