FlipIt Mattress

A direct-to-consumer mattress brand reintroducing the classic two-sided mattress with modern sleep technology. I helped develop a foundational brand voice and conversion-focused messaging across the website, product pages, and onboarding emails to educate first-time mattress buyers and drive trust.

Client
The RoomPlace

Year
2023-2024

Website

I developed foundational website copy for FlipIt Mattress, a direct-to-consumer brand reintroducing a modern version of the two-sided mattress. The messaging focused on clarity and education, helping first-time buyers understand the product and its benefits.

A bedroom with a mattress on a bed frame, a side table with a vase of flowers, and contemporary wall art, with a large blue advertisement section on the left promoting mattress upgrades.
A promotional poster for a mattress product with the bold headline 'Double the Life, Double the Comfort' on a yellow background. It features a list of benefits including 'Flip So Your Sleep Doesn't Flop,' 'More Bang For Your Buck,' 'That Fresh Sleep Feeling,' and 'Cool As the Flip Side of Your Pillow,' each with descriptive text.
Screenshot of a webpage titled 'About Flipit', describing a two-sided mattress called Flipit that flips and rotates to extend its lifespan and provide better support.
Graphic with a crescent moon icon and the text 'HOW DO YOU SLEEP?' It explains flipping options between stomach, back, side, or varies to find the best mattress for sleep, with a quiz link.
Three sections displaying bedding essentials: Sheets with folded white sheet sets on a bed, Pillows with white pillows on a bed near a bedside table with books, Mattress Protection showing a close-up of a mattress with a blue bed base.

Email

I wrote onboarding and promotional email flows designed to educate customers and support early-stage engagement. The goal was to build trust and simplify decision-making in a highly competitive category.

An advertisement for Flip It Mattress promoting their two-sided mattress that doubles the lifespan and value. The ad highlights benefits like free shipping, a 10-year warranty, a 100-night trial, and a mattress quiz.
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A promotional email for Flip It Mattress, showcasing a bedroom with a modern bed, colorful painting, and a side table with a flower arrangement. The email includes thank you message, contact options, and information about a 100-night trial with social media icons and subscription options.
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An advertisement for Flip it Mattress with a woman cuddling a pillow, promoting mattress flipping for better sleep. Features sections on goodbye to back pain, mattress longevity, cooling comfort, customizable sleep, and size options. Highlights a 100-night trial, free shipping, and a mattress quiz.
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A FlipIt Mattress advertisement for improving sleep, featuring images of mattresses, pillows, sheets, and mattress protection, with a special offer for free delivery and a 10-year warranty.
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