Couch.com

An online furniture and home content platform helping customers research and choose sofas with confidence. I created SEO-led editorial and affiliate content that blended product expertise with personality, strengthening organic visibility while guiding readers toward informed purchase decisions.

Client
Couch.com

Year
2024-25

Emails

I created email campaigns designed to support engagement and retention, maintaining a consistent, personality-driven tone across promotional and lifecycle messaging. The aim was to keep the brand voice cohesive while supporting ongoing customer touchpoints.

An advertisement showing a beige velvet upholstered sofa with all soft foam cushions, no frame, and zero assembly, in a well-decorated living room.

Subject Line: WTF is a Boneless Couch?

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An outdoor patio scene with two women sitting on stylish patio furniture, one on a cushioned armchair and the other on a long sofa, engaged in conversation. The scene features a stone wall and trees in the background, with sunlight casting warm light.

Subject Line: Couch.com & Neighbor: Teaming up to Take it Outside!

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Advertisement for a smart lounging couch with colorful LED lighting and AI-enhanced features, including a 'Pre-Order Now' button.

Subject Line: Introducing the World’s First AI-Powered Couch

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Promotional flyer for a contest to win a 5-night all-inclusive Caribbean vacation to The Verandah Antigua, featuring an aerial view of beachside resorts and water, with a call-to-action button labeled 'enter now'.

Subject Line: GIVEAWAY ALERT: Get Off the Couch

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A promotional graphic for Pantone's 2025 color, Mocha Mousse, featuring a Living Room with a plush pink Joybird sofa in Mocha Mousse color, decorated with throw pillows and candles.

Subject Line: 2025’s Color of the Year was MADE for Couches

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Advertisement for the President's Day furniture sale on Couch.com featuring a modern blue sofa from Benchmade and a woman with a dog on the sofa, with text highlighting discounts and customizable options.

Subject Line: Couch Awards 2024: These Sofas are Stealing the Spotlight

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An online advertisement celebrating Women's History Month 2025, highlighting women-owned furniture brands with a focus on Sabai. Includes a photo of two women sitting on a beige sofa, smiling and talking, with a neutral background and additional images at the bottom.

Subject Line: Couch Awards 2024: These Sofas are Stealing the Spotlight

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A colorful collage of nine different sofas arranged in a grid, with text promoting the 2024 Couch Awards and a button to find out who won, celebrating the best sofas of the year.

Subject Line: Couch Awards 2024: These Sofas are Stealing the Spotlight

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Blog

I produced SEO-led editorial content focused on furniture and home topics, designed to improve organic visibility and support product discovery. The writing balanced search performance with helpful, reader-first storytelling.

Headline and subheadline about Palisades Fire survivor finding comfort in a new Poly & Bark couch, with a photo of smiling children and adults, including a man in a white uniform, next to a brown leather couch in a living room.

Brand Storytelling + Community Initiative

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Presentation slide titled '5 Hacks to Make Your IKEA Sofa Look Expensive' dated January 30, 2025, showing six sofas and the IKEA logo in a grid layout, with a button labeled 'Shop IKEA Sofas Now' and a speech bubble with 'Need a lil' help?' in the bottom right corner.

Search-Driven Lifestyle Content

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2025 review of Benchmade Modern MCM sofa bed featuring a man pointing to a light blue sofa against a dark patterned background, with YouTube play button overlay.

Affiliate Editorial Content

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Cover page of a guide titled "Sofa, So Good: The Ultimate Guide to Preventing Fabric Pilling" with a colorful bundle of fabric balls in front of a dark blue wall.

Educational SEO Content

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Website

I wrote website copy that combined product expertise with a more conversational, accessible tone, helping users navigate furniture discovery with greater confidence. The focus was on balancing SEO considerations with a more human, editorial voice.

Two men sitting on a leather couch in a warehouse, talking. Overlaid text says, "It's where you find a new couch."
Screenshot of Couch.com home page promoting furniture with a sale ending soon, and featuring categories like Living Room, Bedroom, and Dining Room furniture.
Text explaining the differences between Couch.com and other sources for couch shopping, emphasizing real people testing furniture and the company's commitment to honest reviews.
Screenshot of a website titled "The Best Selling Couch on the Internet," featuring a search bar, filters for brand, price, seating capacity, size, material, and color, and images of different couches, including a white sofa, a modular sectional, and a room with a green couch and large windows.
Advertisement for a couch finder quiz that helps select sofas based on budget, style, and needs, highlighting their database of 75+ brands.
A webpage section titled 'What We Offer' featuring six blue icons with labels and descriptions: Expert Advice, Top Brands, Inspiration, Planning Tools, Furniture Reviews, and Find Your New Couch.
Three thumbnail videos about sofas and couch shopping, each featuring a man with a beard and short hair. The first thumbnail warns about couch shopping mistakes, the second is about measuring for a new couch, and the third covers sofa buying basics.