Apt2B Modern Furniture

A modern direct-to-consumer furniture brand known for playful, design-led home collections. I supported multi-channel brand voice across website, product pages, email, and campaigns, helping maintain a consistent, personality-driven tone across every customer touchpoint.

Year
2022-2024

Client
The RoomPlace

Emails

I wrote email campaigns and lifecycle content that balanced promotional messaging with strong brand personality and product storytelling. The focus was on keeping communications engaging while supporting conversion goals.

A man wearing black clothes and orange sneakers is carrying a green velvet sofa through a doorway. There is a wooden wall in the background and a beige carpet on the floor.

Subject Line: Stress-Free Furniture Delivery in Just a Few Clicks ✨

Read Full Email →
An advertisement for fast furniture from Modern Furniture, featuring a spacious living room with a gray sectional sofa, a small wooden side table with flowers, large windows, and modern decor.

Subject Line: Introducing the World’s First AI-Powered Couch

Read Full Email →
A cozy living room with a beige sofa, throw pillows, a wooden coffee table with a bowl and plant, a brick wall, a large window, and a potted plant. Text overlay reads 'The Ultimate Coffee Table Size Guide' and a button says 'Shop All Coffee Tables'.

Subject Line: Your Living Room + New Coffee Table = A Match Made in Heaven

Read Full Email →
An advertisement for the Apt2B Eras Tour featuring a teal sectional sofa on a white circular stage with spotlight effects and gold text promoting the Taylor Modular Collection.

Subject Line: These Pieces are Sweet as Peaches 🍑

Read Full Email →
Pink and beige furniture, a clock, and decorative elements in a room with text about wearing pink on Wednesdays and the color pink in interior design.

Subject Line: 🎵 In Our Taylor Era 🎵

Read Full Email →
An advertisement for a summer-themed drinkware, featuring a call to action to browse bar carts, with a background image of a home interior with a plant, decorative wall art, and a bar cart with glasses and a plant.

Subject Line: Even Mean Girls Deserve Great Furniture 💕

Read Full Email →
An advertisement for modern furniture in peach fuzz color, featuring a peach image, a beige sofa, and a pink round table, with text describing the color and style trends.

Subject Line: Inside: Cocktails of the Summer (+ The Perfect Bar Cart to Go With)

Read Full Email →
An advertisement promoting furniture shopping with Bread Pay, featuring a cozy orange sofa in a sunny outdoor setting with tropical plants and a wooden house in the background.

Subject Line: 2025’s Color of the Year was MADE for Couches

Read Full Email →

Website

I supported website copy across product and campaign pages, helping maintain a consistent, playful tone of voice across a fast-moving DTC furniture brand. The work ensured messaging stayed aligned while supporting ongoing product and marketing updates.

A modern living room with a bright blue sofa decorated with beige and brown pillows, a glass coffee table, a glass vase with yellow flowers, and a basket on a side table. The room has large windows with sunlight coming in.
Living room with large window, white sectional sofa, decorative pillows, wooden coffee table, and potted plant.
Online furniture store website section promoting beds and home decor with bold headline and description.
Text-based advertisement for ready-to-ship furniture emphasizing instant gratification for home furnishing, highlighting a collection of in-stock, stylish furniture options.
Advertisement for new fall sofa arrivals with a dark blue background, white text, and a button labeled 'Shop New Arrivals'.
Wooden sideboard with four glass-paneled doors and four adjustable cane shelves inside.
A brown leather sleeper sofa with cushioned seats and backrest, black wooden legs, and a European sleeper mechanism.
A wooden rectangular dining table with tapered legs, in a mid-century modern style, set against a white background.
Advertisement for furniture collections featuring two bedroom room setups. The first setup is labeled 'Skye Collection' with a stylish bedroom with wood furniture, a bed with gray bedding, and large windows. The second setup is labeled 'Catalina Collection' with a bedroom featuring a stone accent wall, a bed with striped bedding, and a mix of modern and rustic decor.
Close-up of copper leather material with a textured, grainy surface.
A webpage displaying a fabric sample called Porcelain. The fabric has a plush woven texture in a soft white or cream color. There are product details mentioning that it is 100% polyester, kid and pet friendly, and spot and dry cleanable. Additional sections show related collections and purchasing options.

Blog

I wrote SEO-led blog content for Apt2B, developing articles that blended interior design inspiration with product-focused storytelling. The work was designed to support organic discovery while maintaining the brand’s playful, personality-driven tone, helping translate furniture education into engaging, search-friendly content.

Six women holding hands in a line, diverse in ethnicity and fashion style, celebrating unity and strength.

International Womens Day Giveaway Feature

Read Now →
A promotional graphic comparing Kristin in two different episodes of HGTV's Celebrity IOU, featuring images of Kristin in different settings, one in casual clothes with gloves and a broom, and the other with two other people, all smiling.

HGTV Brand Placement Highlight

Read Now →
Triptych of three different houses and a coastal landscape. The first image shows a pink modern house with white balconies and decorative tiles. The second is a small white cottage with a gray tiled roof, surrounded by greenery and a pathway. The third is a view of a coastline with grassy dunes and the ocean under a cloudy sky.

Summer Trend Edit SEO Piece

Read Now →
Cover page with a circular photo of a cozy living room with a red armchair, black sofa, rattan stools, plants, and a window, decorated in earthy tones, with the title 'Ground Control to Major 2B' and the subtitle 'By apt2b.'

Earth Day / Environmental Influencer Partnership

Read Now →
A cozy corner with a red velvet banquette, wooden walls, and two round coffee tables covered with KFC buckets, magazines, and a menu.

Event Feature

Read Now →

Social Media

I created social media copy and campaign content designed to maintain a cohesive brand voice across organic and paid channels. The work focused on translating product launches and brand messaging into engaging, platform-native content.

  • Living room with a beige sofa, dark blue wall, coffee table with a bowl of apples, books, and decorative items, and a bar cart with bottles in the background.

    Instagram Post | Promotional Sale

    Wrote energetic caption for Apt2B’s Presidents Day Sale, combining urgency, seasonal relevance, and brand voice to drive clicks and conversions.

  • A dog sitting on a turquoise couch in a brightly lit living room with large windows, pillows, and houseplants.

    Instagram Post | UGC Promotion

    Wrote caption highlighting Apt2B’s pet-friendly velvet upholstery, encouraging engagement and driving traffic to blog resources through a warm, relatable tone.

  • Advertisement showcasing pink furniture pieces with the names Nora, Sloane, Harper, and Laurel. The furniture includes a swivel chair, a sofa, and an ottoman, all set against a pink background with blue circles.

    Instagram Carousel | Trend-Driven Editorial

    Wrote caption and product positioning for a Barbie-inspired carousel timed with the movie release, blending Apt2B’s custom collections with viral cultural relevance.

  • A decorative table with a white floral arrangement, a gold decorative object on top of a closed book, and a book underneath on a surface shaped like a leaf.

    Instagram Post | Product Accent Feature

    Wrote playful caption to spotlight accessories and small furniture pieces, reinforcing Apt2B’s brand voice while promoting add-on purchases.

  • Pink furniture collection advertisement featuring a bright pink velvet sofa set in a room with large windows and a scenic outdoor view.

    Instagram Post | April Fools Campaign

    Wrote caption for a tongue-in-cheek product launch featuring inflatable furniture, blending Apt2B’s playful voice with a fully art-directed parody drop to engage and entertain.

Pink velvet sofa with throw pillows in a modern living room.
Interior of a living room with a yellow sofa, a striped pillow, a white coffee table with a bowl of limes and a stack of books, a vase with flowers, large windows, and a tall plant.

Paid Social Carousel – Apartment Sofa Promotion

Wrote all copy for this targeted ad campaign, including carousel slide text and caption. Messaging focused on space-saving features, custom options, and fast delivery to convert compact-space shoppers.

A modern living room with a mustard-colored sofa, a round black coffee table, and decorative plants. There is a window with natural light, a wall-mounted TV, and open shelves with books and decor.

Paid Social – Financing Promotion

Wrote on-image and caption copy for a static ad promoting Apt2B’s financing options, using approachable, benefit-driven language to encourage conversions.

A living room with a blue sofa featuring decorative pillows, a white vase with orange flowers, a white textured rectangular object, and a geometric gold sculpture on a coffee table. Large windows and a light-colored wall are in the background.
Living room with tan leather sofa, gray accent pillow, black coffee table with a white decorative object, and striped rug. Open kitchen in background with black cabinets, white walls, and pendant lighting. Overlaid text reads "In-Stock Furniture Ready to Ship in Days" and decorator logo in bottom right corner.

Paid Social – Ready-to-Ship Promotion

Wrote all copy for a static ad highlighting Apt2B’s in-stock inventory and fast, free delivery, emphasizing convenience for quick-buy audiences.